Interview on CNBC with Marcus Lemonis!!!
13, 2014) When Sherri Heckenast bought Team Demolition
in 2008, she had grand dreams of turning the Joliet, Illinois,
derby series into a motorsports behemoth. "My vision
was to get it to the highest level we could," she said.
Think Monster Jam, and you're on the right track.
Six years later, each race draws 10,000 adrenaline
junkies to the Route 66 Raceway, where teams crash their
way to a $7,500 prize. Yet, Team Demolition is hardly the
household name she originally envisioned. She told Marcus
Lemonis of CNBC's "The Profit" that reaching a
national platform is something only a new generation of
drivers can accomplish.
"New blood would grow not only the competition
side, but would grow the fan base," she said.